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Danish design company specializing in the affordable luxury segment. Their primary focus lies in designing, manufacturing, and marketing sofas, chairs, and tables.

Production takes place at their own factory located in Vietnam.

Investment Rationale

Strong historical growth and an asset light, cash generating business model. Strong position in its value chain towards customers due to in-house production and capabilities within upholstery that allow for a high quality-to-price ratio as key differentiating parameter. Deeply involved and competent management team.

Wendelbo operates in the highly attractive affordable luxury market, which is well positioned to grow regardless of multi-regional economic decline.

Headquarters: Aarhus


Responsible partner: Thomas Riis

Fund: MIE 5


Year of investment


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