Alice
Alice is an Israeli technology company, legally ActiveFence Ltd., established in 2018 to make the internet safer by eliminating harmful content. It provides Trust & Safety data, services and software to help teams proactively handle threats and monitor unwanted platform activity.
Investment rationale
Alice gives MIM I exposure to content moderation SaaS, a market supported by tightening legislation and rising online activity. The company has demonstrated strong growth in recurring revenue, along with sales visibility, a strong ESG profile and an end-to-end solution with limited qualified competition.