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Baobab (prev. Microcred) is an investment company that invests in and manages financial institutions in Africa and China. Baobab offers financial services to micro-entrepreneurs with no access to the traditional banking sector.

Investment rationale

A key pillar in the Baobab´s expansion strategy is to enter markets where financial inclusion penetration is currently low but have high demand. These frontier markets have lower competition and enables Baobab to establish high industry standards from the beginning.

Country: Africa & China


Responsible partner: Kasper Svarrer

Fund: Maj Invest Financial Inclusion Fund II K/S


Year of investment

2013 & 2015

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