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Good Food Group

Sector:Consumer staples
Entry year:2019
Fund:Maj Invest Equity 5 K/S
Other shareholders:PKA

CEO:Jesper Friis
Chairman:Jørgen Dirksen
Maj Invest contact:Jens Aaløse

Revenue:DKK 1242m

Business model

Good Food Group produces a broad range of food products, among them jam, condiments, honey, nuts, frozen fruit, and dairy alternatives for industrial use. In 2020, the Danish honey manufacturer Jakobsens A/S was acquired and integrated into the business. Products are sold under own brands, including Svansø, Skælskør Frugtplantage and Jakobsens, as well as private labels to customers in more than 75 countries. The company was founded in 1951, is headquartered in Vejle (DK), and has production facilities in Denmark, Sweden, Norway & Poland as well as sales offices in the US, Germany and the UK.